Factors To Use While Evaluating A Business Opportunity Many of us are faced with business opportunities on a regular basis. Choosing what merits embracing, however, can be troublesome. Regardless of whether you're starting another business or whether you're attempting to expand your present business with another opportunity, it's vital to realize how to appropriately evaluate it. Get an assignment related to this topic on BSBMKG501 Identify And Evaluate Marketing Opportunities . As you look forward, here are a few interesting points when choosing whether a business opportunity merits embracing: 1. Market Size One of the most important factors while evaluating a business opportunity is the market size. Do a little market research. Make sense of if there is a market for the opportunity — and how huge that market is. Before you push ahead, you want to be certain the demand is there. You don't have to appeal to a massive market, yet it hel...